User Experience

The ultimate goal is to make your site more efficient and user-friendly so your audience can easily and quickly find the information they need. A site that is built for the people who use it will lead to increased conversions, happy customers, and even improve rankings in search engines.

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Optimizing the User Experience

Heat Maps

The process of optimizing the user experience on any website involves using heat map technology which highlights different parts of your web page depending on where the mouse moves and how often certain elements are clicked, so you can see the sections that are most important to your users.

Screen Recordings

Additionally, screen recordings are utilized to record mouse movement of an anonymous user's session on your website to get further insights on how your audience engages with pages and elements. This allows us to see which areas of a page on your site are causing confusion and need to be addressed.

Surveys & Polls

The voice of the customer is a great resource for uncovering any problem areas on your website, as this feedback comes directly from your visitors. Using both surveys and polls, we ask questions about what the user was trying to do on your website and how that experience was in order to identify potential issues. Both online and offline surveys and polls are an option. 

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Find out more about how we can analyze and optimize your most important web pages!

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